Cybersecurity technology is an essential element of business development. However the business owners must implement these systems proactively and cautiously, as they may be targeted by cyberattacks. Business development is about identifying new opportunities, establishing and maintaining relationships with customers, creating strategic partnerships, and developing strategies to boost profits. It is a major concern for every aspect of a business from marketing to human resources.
To answer the question of how a company’s cybersecurity adoption affects its performance, we analyzed the effect of various technological, organizational, and environmental factors on the firm’s determination to adopt these technologies. We specifically used the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these factors on organizations’ desire to adopt cybersecurity technology.
The TOE framework is comprised of four components: (1) perceived utility, (2) perceived ease-of-use and (3) observational. We found that these three variables affected the companies’ plans to adopt cybersecurity tools, as well as their performance. Additionally, competitive pressure and vendor support have also had a positive effect on the companies’ willingness adopt these technologies.
Cyberattacks are https://pebblefuturefest.com/all-you-need-to-know-about-virtual-data-room-pricing/ more frequent than ever before and can cause serious damage to the reputation of a company, its financial standing, and operational capabilities. The most recent cybersecurity technologies are capable of helping businesses avoid the aforementioned scratches and improve the financial performance of their business. It’s time for a change in perspective, moving from viewing cybersecurity as a cost-effective defensive expense to embracing it as a crucial business function that is driving growth.